Siren - Eau De Parfum, 50ml

We Are Committed
To Your Health

We stay clear of all-natural formulas. Many brands will tell you that natural ingredients are better for you.

Well, we actually disagree.

We do formulate with natural ingredients where they are the best option, but we look to science to help us choose bioidenticals where they are more sustainable and synthetics where they are less irritating or less harmful to the body.

By using synthetic ingredients that give the same olfactory experience you love, we minimise the dangerous effects on your skin.

We are 100% non-toxic,
unlike almost every
other perfume out there.

Most so-called ‘luxury’ fragrances contain phthalates – chemicals used to artificially lengthen the life of a scent and which can interfere with hormone levels – along with irritants, synthetic dyes, alarming preservatives and unnecessary plasticisers.

Not us. We are EWG approved. The EWG Skin Deep database has rated each ingredient throughout our fragrance collection as ‘low’ on their toxicity scale, meaning none of them are known to be harmful.

Natural ingredients have been proven to cause hypersensitivity and allergic reactions in some people. Additionally, just because it’s natural doesn’t mean it’s possible to use an ingredient at volume and remain sustainable: as an example, the water footprint of just one rose is estimated to be up to 13 litres. That’s’ why we thoroughly consider the mix we use of botanicals and synthetics.

We are always intentional when choosing our ingredients.